A few examples of work done for clients who wanted clarity, joy, theatricality, sobriety or some combination thereof. Good for what ails you.
How Can Our Networks Heal from Abuses of Power?
“The good news is that people are more loyal to sex than to taboo play.”
Using Personas to Gain Understanding and Focus
How Can Global Voices Use Personas to Move Forward? View this on Medium, please... Global Voices is asking its community to engage in defining its future path. Are we a community? Are we news? Are we media? All of the three? Something we have not yet imagined? The community council brings together a range of people... Continue Reading →
Blast from the Past: Thoughts on Rafsanjani’s 2005 Campaign
I wrote this piece in 2005 when the elections for Iran's next president were in full swing. During the campaigns, I walked through my neighborhood with my headscarf around my shoulders. Music blared from black SUVs. Change was in the air...
Five Tips for Super-Charging Creative Teams
There is a lot of hype about design and creativity in big out there. Teams should be filled with oddballs and wanderers. They should be given permission to play and to fail (or iterate, depending on who is writing). Bring in philosophers and engineers, writers and office managers. The more diverse the points of view,... Continue Reading →
The Last Days of the Tehran American School
"Everyone wants to go back," says one former student of the Tehran American School.